- Websites
- Youtube
- TV
- Online
- Curated and Automated playlists
- iTunes' downloads
Music videos can be consumed in a much quicker way now than before. Whereas, in the past you would have had a long time to wait for the music video to come up due to internet speed or there not being internet at all. Before the internet was available you would have only been able to see music videos on the television. Youtube is the biggest video sharing website in the world but has only been available since 2005 therefore, is still fairly new, which further reiterates the point that it is much quicker and easier to consume a music video now than it was before.
A music video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. Although the origins of music videos date back much further, they came into prominence in the 1980s, when MTV based their format around whats popular.
In 1981, the U.S. video channel MTV launched and begun an era of 24-hour-a-day music on television. With this new material, the music video would by the mid-1980s, grow to play a central role in popular music marketing. Many important acts of this period owed a great deal of their success to the skilful construction and accuracy of their videos.
YouTube is a video-sharing website on which users can upload, view and share videos. Youtube uses Adobe Flash Video and HTML5 technology to display a wide range of user-generated video content, including video clips, TV clips, and music videos, and amateur content such as video blogging, short original videos, and educational videos. This allows the general public to easily access a music video they would like to watch however, Youtube has only been around since 2005 and there was nothing like this before for older generations of people therefore, the music video industry has developed over the years because where you could only watch music videos on the Tv before you can now watch music videos anywhere anytime as long as you have internet.
The amount of money spent on music videos has increased significantly. Since 1980 the top 45 most expensive music videos have all happened after that date which means budgets have gone up and up significantly since then. The most expensive music video ever was Michael and Janet Jacksons song Scream which had cost 7 million dollars to make, that video was aired in 1995. Madonna has the 2nd, 3rd and 4th most expensive videos with "Die Another Day", "Express Yourself", and "Bedtime Story". Janet Jackson, Michael Jackson and Ayumi Hamasaki have appeared most times on the list with five times each.
Technology and special effects have changed significantly over the years with the use of bigger budgets, more money is being spent on the creativity of a music video. Whereas before when making a music video you would rent out room somewhere and sing and play your music by yourself or with your brand however, this has all changed. Much more technology is available now for example Green screen is used a lot now where it wasn't before, green screen allows the artist to have a specific destination behind them without actually being there. Also the use of backing sounds is available now to make the artist sound better which also allows them to edit there music as well.
Music videos receive a lot more views now than they did before due to the fact that you can watch them online and on websites now. Before the internet was around there was no way you could watch a music video unless you watched it live or someone filmed and showed it to you. Youtube was introduced in 2005, most people watch music videos on there because it is easy access and free of charge this leads to an increased target audience for the artist because by watching the videos on youtube or the internet allows you to watch them at anytime.
Music genres have developed over the years because there is so many more genres than before. The genres that were common in the past were Hip hop, rock and R&B whereas now there is many more that have been introduced due to the different nature of artists and different preferences that the audience have. Newer genres that are around now are Dance, House and jazz. Audiences would never have heard of genres like this before because they are fairly new, due to the increase in people listening and watching music videos this has lead to the different genres because the audience want to see something new.
A music video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. Although the origins of music videos date back much further, they came into prominence in the 1980s, when MTV based their format around whats popular.
In 1981, the U.S. video channel MTV launched and begun an era of 24-hour-a-day music on television. With this new material, the music video would by the mid-1980s, grow to play a central role in popular music marketing. Many important acts of this period owed a great deal of their success to the skilful construction and accuracy of their videos.
YouTube is a video-sharing website on which users can upload, view and share videos. Youtube uses Adobe Flash Video and HTML5 technology to display a wide range of user-generated video content, including video clips, TV clips, and music videos, and amateur content such as video blogging, short original videos, and educational videos. This allows the general public to easily access a music video they would like to watch however, Youtube has only been around since 2005 and there was nothing like this before for older generations of people therefore, the music video industry has developed over the years because where you could only watch music videos on the Tv before you can now watch music videos anywhere anytime as long as you have internet.
The amount of money spent on music videos has increased significantly. Since 1980 the top 45 most expensive music videos have all happened after that date which means budgets have gone up and up significantly since then. The most expensive music video ever was Michael and Janet Jacksons song Scream which had cost 7 million dollars to make, that video was aired in 1995. Madonna has the 2nd, 3rd and 4th most expensive videos with "Die Another Day", "Express Yourself", and "Bedtime Story". Janet Jackson, Michael Jackson and Ayumi Hamasaki have appeared most times on the list with five times each.
Technology and special effects have changed significantly over the years with the use of bigger budgets, more money is being spent on the creativity of a music video. Whereas before when making a music video you would rent out room somewhere and sing and play your music by yourself or with your brand however, this has all changed. Much more technology is available now for example Green screen is used a lot now where it wasn't before, green screen allows the artist to have a specific destination behind them without actually being there. Also the use of backing sounds is available now to make the artist sound better which also allows them to edit there music as well.
Music videos receive a lot more views now than they did before due to the fact that you can watch them online and on websites now. Before the internet was around there was no way you could watch a music video unless you watched it live or someone filmed and showed it to you. Youtube was introduced in 2005, most people watch music videos on there because it is easy access and free of charge this leads to an increased target audience for the artist because by watching the videos on youtube or the internet allows you to watch them at anytime.
Music genres have developed over the years because there is so many more genres than before. The genres that were common in the past were Hip hop, rock and R&B whereas now there is many more that have been introduced due to the different nature of artists and different preferences that the audience have. Newer genres that are around now are Dance, House and jazz. Audiences would never have heard of genres like this before because they are fairly new, due to the increase in people listening and watching music videos this has lead to the different genres because the audience want to see something new.
This post demonstrates some understanding of how music videos have changed and developed over the years. You have included some examples, but you need to ensure that you have referenced your research.
ReplyDeleteAlso aim to include images to support the points that you have made and include a summary to explain, how your research will assist you with planning your own music video.