What is the purpose of a target audience?
The purpose of a target audience is who your going to aim your video at. You need a specific target audience so that you can keep to the conventions of what they expect. A target audience is a specific group of people within the target market at which a product or marketing message of a product is aimed at. If you don't have a target audience then your video could be aimed at all ages. If your target audience is young teenagers and there is swearing in the video there parents will not want them listening to that this will decrease sales therefore, it is vital before creating your music video you know who your aiming it at because this will increase sales and your video will be viewed by more people.
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What types of research did you carry out and
why?
We carried out primary research as we went round school and collected all the data ourselves, we interviewed all different age ranges so that we could have a point of view from everyone. We then played back what they had to say and choose from then on what we were going to do.
We carried out primary research as we went round school and collected all the data ourselves, we interviewed all different age ranges so that we could have a point of view from everyone. We then played back what they had to say and choose from then on what we were going to do.
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How many people did you survey and why?
We shared this questionnaire with 40 people so we could get a large sample of what people would like to see in a music video. We choose the number to be 40 because we wanted a wide range of different answers from all the different age groups we asked.
We shared this questionnaire with 40 people so we could get a large sample of what people would like to see in a music video. We choose the number to be 40 because we wanted a wide range of different answers from all the different age groups we asked.
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Were the vox pops successful and how will you
with planning your music video?
The vox pops were successful because as a group we got the audiences answers from the questionaire and their points of view on camera. The audiences feedback was vital because it told us what they would like to see in a music video this overall helped us create ours because we have got a first hand opinion off the people we interviewed. Obviously we understand that not everyone's point of view is going to be the same but it is a start from what we collected.
Pick 3 different questions and discuss the results that you received. Explain how your results will assist you and your group with planning the music video?
Which is your faviourite music genre?
t
The results we received were:
R&B = 15%
Rap = 10%
Jazz = 5%
Dance = 35%
Pop = 25%
Rock = 10%
Have you heard of Sonnentanz?
Yes = 77%
No = 23%
Do you think music should be censored?
Yes = 58%
No = 42%
The results we received will help us plan and assisted us in planning our music video because out of the 40 people we surveyed the music genre that was liked most was dance therefore, we choose dance to be our genre that we based our music video on. Also 77% of the people we surveyed had heard of Sonnentanz we thought this was a high % of people therefore, we went with them as being the group we based our video on.
The vox pops were successful because as a group we got the audiences answers from the questionaire and their points of view on camera. The audiences feedback was vital because it told us what they would like to see in a music video this overall helped us create ours because we have got a first hand opinion off the people we interviewed. Obviously we understand that not everyone's point of view is going to be the same but it is a start from what we collected.
Pick 3 different questions and discuss the results that you received. Explain how your results will assist you and your group with planning the music video?
Which is your faviourite music genre?
t
The results we received were:
R&B = 15%
Rap = 10%
Jazz = 5%
Dance = 35%
Pop = 25%
Rock = 10%
Have you heard of Sonnentanz?
Yes = 77%
No = 23%
Do you think music should be censored?
Yes = 58%
No = 42%
The results we received will help us plan and assisted us in planning our music video because out of the 40 people we surveyed the music genre that was liked most was dance therefore, we choose dance to be our genre that we based our music video on. Also 77% of the people we surveyed had heard of Sonnentanz we thought this was a high % of people therefore, we went with them as being the group we based our video on.
You have made a start in considering the results that you received from your target audience research. But further points and examples are needed, to demonstrate further understanding of the research that you carried out.
ReplyDeleteFor example, you need to consider how your research will help you with planning your own music video in further detail.