Music Channels

MTV

MTV is a 24-hour general entertainment channel operated by Viacom International Media Networks Europe, available in the United Kingdom and Ireland. The channel was launched as part of MTV Networks Europe localization strategy in 1997. In its early years, MTV's main target were young adults, but today, MTV's programming is primarily targeted at teenagers in addition to young adults. MTV has a target audience of around the ages from 10-18 because MTV mostly plays chart songs. MTV has strict restrictions on censorship as well therefore, it doesn't play songs which have inappropriate language in or nudity which leads to the target audience being a low age because they do not want to upset anyone. Artists that appear on MTV on a regular basis are Rhianna, Justin Beiber, Beyonce, Katy Perry and One Direction. The channel is used as form of branding through its music channels e.g. MTV MUSIC, MTV BASE, MTV HITS AND MTV DANCE which promotes all the music that MTV play. The logo appeals to the target audience because MTV stands out however, i dont think the black in MTV does it any favours because the convention of black may make the viewer seem that they play gothic rock music which is completely the opposite to what they play. I would have thought bright colours sums up the conventions of the music MTV play. 

BOX

Box is a television channel in the United Kingdom and  Ireland. The channel is one of many within the Box television network, a joint venture between channel four television corporation and Bauer media group. The channel mainly broadcasts music videos, although it also features other music-related programming from 4Music. The channel broadcasts from 7:00 in the morning to 3:00 in the morning 20 hours a day. Teleshopping is shown while the Box is not being played. Box's target audience is from teenagers to adults. Box plays a wide range of music and includes old school songs as well from the 80's and 90's which leads to them having and older target audience. Artists that appear on Box on a regular basis are Kylie Minogue, The Wanted, Sugar babes, SClub 7 and John Newman. The channel is used as a form of branding through the use of its website and there sister channels e.g. Magic, Kerrang and smash hits who all promote Box. The logo appeals to the target audience because Box is written different,the letter "x" has a bold outline to make the viewer think they play music which is different and x rated which will get the viewer going.



SCUZZ

Scuzz is a british music television channel owned and operated by Chart show channels. It launched on 17 April 2003 and has gone on to be the highest-rated rock TV station on UK satellite. The channel mainly plays a broad range of rock and all its subgenres. The daytime tends to play more pop-punk, current metal and up and coming artists while the evening plays predominately heavier music ranging from traditional heavy metal, hard rock and punk to deathcore and death metal which no other music channel currently plays. Scuzz also shows many exclusive music videos for their first time. Scuzz's target audience is anyone who likes rock there isn't a specific age range for this company because people either like Rock or they don't. Artists that appear on Scuzz on a regular basis are  Enter shakiri, young guns, you me at six, deaf havana and lower than atlantis. The channel is branded through its website which is www.scuzz.com and its sister channels which are Bliss, Flava and Buz Muzik. The logo appeals to the target audience because the writing is in bold and the colour is grey so gives them a sense that the music is powerful and on edge hard hitting music which is conventional to the Rock genre. 


KISS

Kiss TV is a commercial music television channel from Box television. It is based on the format of the Bauer owned London radio station Kiss 100 which started as a pirate radio station in 1985. The channels playlist predominantly consists of mainstream hip-hop, Dance and R&B. Kiss' target audience is for all ages young children up to older adults they listen in to kiss either on the way to school, on the way to work or purely in there free time. Kiss also has strict rules on censorship and will not play any videos which have inappropriate language in or nudity which leads to the target audience being a low age because they do not want to upset anyone because they know they have younger children listening in as well as adults. Artists that appear on a regular basis on kiss are Jason Derulou, Chris Brown, Rhianna, Justin Beiber and Bruno Mars. Kiss is branded through its website and from having its on radio station which is 24/7 which plays music to people tuning in. The logo appeals to the target audience because the blue coloured writing gives the audience a sense that the music they play is calm and mellow and just what you want to hear in the morning.

Vh1


VH1 is an American cable television network based in New York City. The original purpose of the channel was to build on the success of MTV by playing music videos, but targeting a slightly older demographic than its sister channel, focusing on the lighter, softer side of popular music. Although VH1 still occasionally plays music videos and the Top 20 video countdown, its more recent claim to fame has been in the area of music-related reality programming. Vh1 mainly plays chart songs which come under the genres on Hip-hop and R&B. Artists that commonly appear on Vh1 are Justin Timberlake, JAY Z, Sean Paul, Black eyed peas and Drake. Vh1 is branded through its sister channels which are Vh1 classic and Vh1 soul they promote the channel by telling there listeners to tune in to Vh1 as well. The logo appeals to the target audience because the purple gives a sense that the music they play is lively and entertaining and will get the audience excited and looking forward to the songs coming on.