Initial planning ideas

My group is made up of four people from my school, there names are Rhiannon Andrews-West, Max Heath and Luke Thompson and myself.

Meeting 1: 

We collected all of our original ideas and evaluated each one to decide on an idea that we all thought would produce the best music video to give us the best grade possible. We considered whether the ideas would stick to the genre conventions of the song that we had selected as well as whether it would successfully attract our chosen target audience. These were our options: 

• Song 1: Zinc - Only for tonight

- Narrative idea: We thought that we could take the idea of teenagers receiving their  A level  results as it would reflect the lyrics 'something on your mind' that is repeated in the chorus of the song. We thought that we could also show the teenager going out and being involved taking drugs and drinking alcohol in order to drown out the stress of their A levels. This would then go with the uptempo music of the song and create the correct atmosphere. 

- Why we decided not to use it: We decided that the idea was not in depth enough and may therefore lead to the music video looking amateur. We also felt that our other ideas would be easier to carry out and would create a more successful video.

Song 2: - Sun don't shine 

- Narrative idea: The music video will start in a graveyard with a priest leading a funeral. This coincides with the lyrics on the first line i've walked through the valleys' which is a biblical term and therefore lends it to the story line. From here we are going to create flashbacks of the couple's (main characters) memories together to show an insight into the background of the people. This will be paired with the couple being shown at a house party that will be alternating with the flashbacks. This will help to create a faster pace to fit the fast beat of the House/Dance genre. We then will skip back in time to explain the use of the graveyard at the beginning by showing the couple leaving the house party (after having been drinking) and arguing in the car. The next scene is going to be a car crash which leaves the girl laying on the floor. 

- Inspiration: Ellie Goulding & Calvin Harris - Need your love / Coldplay - The Scientist

- Why we decided to use it: We have chosen to use this narrative as we all agreed that the song choice fits with the ideas for the narrative better than any of the other songs that we had discussed using. We felt that the song spiralled a range of ideas and that this would lead us to create a more original and effective music video.